By Naseef Gafoor — commercial & industrial photographer in Kerala, India
Setting the Context
When you think of Kerala, you often imagine backwaters, beaches, and spice plantations.
But for me, Kerala is also about industries quietly building global trust through quality and
sustainability. One such name is Perfetto Naturals, one of India’s leading organic food
producers based in Wayanad.
I had the opportunity to spend three full days inside their facility, photographing their
processing units, automated plants, and extraction systems. The project was aimed
at creating a visual communication library that Perfetto Naturals could use to build trust
with their B2B customers in India and abroad, from FMCG companies to food &
beverage brands.
For me, this was more than just an industrial assignment; it was about telling the story of
organic agriculture meeting modern technology.
Who is Perfetto Naturals?
Perfetto Naturals has built its reputation around:
• 100% natural, certified organic food products
• A farmer-first ecosystem ensuring fair pricing and technical support
• Employment generation and sustainable agriculture in rain-fed regions like
Wayanad
• Advanced processing units for coffee, black pepper, ginger, seed spices, frozen
cold storage, and Supercritical Fluid Extraction (SCFE) systems
For an industrial photographer, this was a dream setup—every corner of the facility offered
a unique perspective on how science, scale, and sustainability come together.
The Photography Objective
The brief from the Perfetto Naturals team was clear:
• Create a visual documentation of their factories and automated units.
• Showcase processes like coffee roasting, pepper cleaning, ginger washing, frozen
storage, and SCFE extraction.
• Capture the scale and sophistication of the machinery while keeping the human
element alive.
• Build assets that B2B customers could trust—professional, transparent, and
aligned with the company’s organic promise.
My Approach
Over three days, I approached the shoot like building a narrative:
1. Day 1 – Orientation & Light Study
Walking through the facilities, I studied how light played inside the plants, where
natural light could be harnessed, and where I’d need artificial control. Industrial
photography is often about clean compositions in challenging light.
2. Day 2 – Process Documentation
From coffee beans being roasted to ginger being washed in mechanized units, I
focused on both macro detail shots and wide industrial landscapes. I wanted to
show how Perfetto’s operations are both precise and large-scale.
3. Day 3 – SCFE Technology Focus
The highlight was photographing the Supercritical Fluid Extraction system. This
is cutting-edge technology that uses CO2 in a supercritical state to extract
compounds with efficiency and purity. Since this was one of Perfetto’s key
differentiators, my goal was to make the equipment look as impressive visually as
it is technically.
Challenges on Set
• Lighting conditions inside industrial plants are tricky—harsh fluorescents, deep
shadows, reflective stainless steel. Careful balancing of ambient and added lighting
was essential.
• Time coordination was crucial. Since these were working plants, I had to work
around actual production schedules without interrupting operations.
• Safety protocols had to be followed at every step—helmets, protective gear, and
working distances—all while ensuring I still got the shot.
Outcome
The final set of images was delivered as a visual library categorized by:
• Facilities – exterior and interior architectural views
• Processes – roasting, washing, cleaning, grading, extraction
• Technology – SCFE system, cold storage, mechanized units
• Human Stories – workers, farmers, technicians bringing life to the machines
These images are now being used by Perfetto Naturals for:
• Website & digital presence
• B2B sales decks for FMCG clients
• International communication to highlight credibility and scale
Why This Project Stood Out
As a photographer, I’ve worked across hospitality, food, and commercial projects—but
industrial photography brings its own thrill. At Perfetto Naturals, I wasn’t just documenting
machines; I was documenting a vision of organic agriculture powered by advanced
technology.
It’s projects like these that remind me why I do what I do—translating real-world
processes into visuals that inspire trust and action.
Closing Note
Industrial photography is often underestimated, but for B2B companies, visuals are the
bridge between trust and transaction. At Perfetto Naturals, the story wasn’t just about
machines and facilities—it was about farmers, sustainability, and global trust in
organic food.
And that’s exactly what I aimed to capture through my camera.