As a food photographer, each project brings its own flavor—quite literally! Recently, we had the delightful opportunity to collaborate with Amar Foods, a renowned name specializing in both ready-to-eat and ready-to-fry delicacies. Their extensive product range covers both vegetarian and non-vegetarian options, promising convenience without compromising on taste or quality.
A Story Beyond Just Food Photography
For Amar Foods, the task wasn’t merely to photograph products but to weave an authentic, comforting narrative. Right from the moment the client reached out, meticulous planning kicked off. Our creative journey started with comprehensive moodboarding sessions, tailored to enhance Amar Foods’ digital presence and create impactful visuals for their B2B brochures.
From Moodboarding to Execution: 4 Creative Days 🎬
After detailed moodboarding, we traveled to Porbandar, Gujarat, to set up our shoot. The team carefully sourced props, arranged lighting, and selected surfaces to match the narrative—warm, inviting, and rich in natural textures.
The four-day shoot was intense, vibrant, and wonderfully collaborative. Whether it was capturing crispy, ready-to-fry snacks or succulent, ready-to-eat dishes, every frame was crafted meticulously to ensure authenticity and elegance co-existed beautifully.
Authenticity Meets Elegance
Every creative decision—from choosing rustic wooden surfaces to employing soft, diffused lighting—was intentionally made. Our aim? To evoke a comforting home-cooked feel while retaining the refined elegance that Amar Foods stands for.
Check out our Behind-the-Scenes (BTS) video included below, capturing glimpses of our creative process in action.
Post-Production Magic ✨
Post-shoot, we transitioned into an equally important phase: post-production. Each image was carefully retouched to maintain natural warmth and visual authenticity, ensuring Amar Foods’ products looked as tempting and real as they do in person.
Final Reveal: Delicious Food Photography 📷
Here are a few select images from our shoot—visual stories filled with warmth and authenticity. These photographs are now proudly part of Amar Foods’ digital presence and print materials, effectively communicating their brand story to both consumers and B2B clients.
Take a look at a few select photographs from the series below, and don’t forget to check out our full food photography portfolio for more delicious visuals.