By Naseef Gafoor — Advertising photographer in Kerala, India.
In the world of advertising photography, some projects demand more than technical
precision — they demand imagination, patience, and storytelling. The Tanmayi Jewellery
campaign was exactly that kind of creative challenge, where we transformed a studio into a living, breathing forest.
Over two days, we built a detailed nature-inspired set inside our studio in Kochi. Complete with fresh plants, moss, vines, and even a handcrafted waterfall. The concept was simple: to reflect the natural grace and fluid beauty that defines Tanmayi’s Turkish and Diamond Collections.
The Concept: Nature Meets Craftsmanship
For the Turkish Collection, we created a lush, forest-like ambiance. The jewellery was
styled amidst wooden textures and soft greens, blending the warmth of tradition with
modern elegance. Every element — from the placement of a leaf to the direction of light — was refined to make the gold ornament the natural focal point of the frame.
In contrast, the Diamond Collection drew inspiration from water and light. We used smooth black stones, misty textures, and gentle reflections to echo calm sophistication.
The diamonds were captured in a way that mimicked water droplets frozen in time,
symbolizing enduring love and timeless design.
Behind the Scenes: Two Days of Precision
Every product shoot has its own rhythm, but this one felt almost cinematic. The process
involved fine-tuning tiny reflections, adjusting mist density, and shaping the light until every frame spoke the language of luxury. It was a hectic yet rewarding two days inside the studio, where every small detail mattered.
When the final photographs appeared on screen, the exhaustion faded into pure
satisfaction. Each frame carried the soul of the brand — exquisite craftsmanship
meeting nature’s poetry.
From Studio to Storefront
The final campaign was featured across OOH billboards, in-store displays, and print
campaigns, becoming the visual identity of Tanmayi’s new season. It stood as a testament to how thoughtful product photography in Kerala can elevate a brand’s visual
storytelling.
