A group of seven young men and women dressed in traditional South Indian festive wear, styled with contemporary sunglasses. They strike confident, editorial-style poses in a studio setup with a white backdrop. The mix of silk sarees, lehengas, and kurta-pyjamas paired with modern accessories showcases a playful fusion of tradition and Gen Z attitude. The image is part of Seematti’s fashion campaign.
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Celebrating Generations of Indian Saree

A Fashion Photography Campaign for Seematti Photographed by Naseef GafoorCreative Direction: BBP India Reimagining a Saree Campaign with Real Emotion

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